In 2025, social media platforms have become a central force in the media and entertainment industry, drawing increasing consumer time and advertising revenue. Deloitte’s Digital Media Trends report finds that U.S. audiences now spend about six hours daily on media and entertainment. However, Gen Z and millennials are shifting their attention from traditional TV toward social video, gaming, and
Meanwhile, traditional studios and streaming platforms are facing financial strain from rising production costs and thinning margins. Many households report subscription fatigue and limited entertainment budgets. The average household pays $69 per month for four streaming services, while cable and satellite TV, now used by only 49% of consumers, cost an average of $125. To retain viewers, some streamers have introduced ad-supported tiers, while others are bundling services to lower costs. Studios are also exploring partnerships with creators and social platforms, as they seek new ways to reach audiences and remain competitive.
