Simon-Kucher appoints Gunnar Clausen and Joerg Kruetten as New Co-CEOs

Simon-Kucher has appointed Gunnar Clausen and Joerg Kruetten as its new Co-CEOs, marking a leadership transition aimed at strengthening the firm’s expertise in pricing and growth strategies. Clausen, previously Managing Partner for Central & Northern Europe, and Kruetten, former Global Managing Partner for Healthcare & Life Sciences with Simon-Kucher, bring extensive experience

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in commercial excellence and strategic development. Their leadership will focus on refining Simon-Kucher’s pricing and monetization capabilities while expanding services in high-demand areas such as digital transformation and commercial strategy. With a strong presence in the Americas, the Middle East, and APAC, the firm aims to enhance its impact across industries and regions.

As Simon-Kucher celebrates 40 years in business, the firm remains committed to helping clients achieve sustainable growth through data-driven commercial strategies. Clausen and Kruetten emphasize the importance of supporting businesses through economic challenges by delivering tailored pricing and go-to-market solutions. The new co-CEOs express confidence in the firm’s future, highlighting ongoing investments in capabilities and strong collaborations with clients to drive long-term success. 

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