PwC has launched its first global brand update in over a decade, introducing a refreshed visual identity that mirrors the firm's current pace and direction. The update is part of a broader transformation aimed at helping clients manage complex business challenges through a mix of specialized knowledge and modern technology. This change spans PwC’s core services in advisory,
In parallel, PwC continues to invest in artificial intelligence and innovation. Recent research from the firm suggests AI could raise global economic output significantly over the next decade. PwC’s technology efforts include its agent OS platform, which supports the deployment of AI agents across industries, and collaborations with major cloud providers like AWS, Google Cloud, and Microsoft. Kristin McHugh, PwC U.S. Chief Marketing & Communications Officer, stated, “We’ve modernized the way we show up to match the strength of what we deliver. Our strategy is clear, our capabilities are deep and our people are what make it real—and we continue to put our clients at the center of everything we do.”
