Google Cloud and Publicis Sapient have recently announced a global partnership to expedite the adoption of generative AI technologies among enterprise clients. The partnership will concentrate on the establishment of a Google Cloud business entity and Center of Excellence within Publicis Sapient to address the increasing
Key areas of focus include developing generative AI tools for marketing and sales, creating comprehensive solutions for infrastructure modernization, and advancing AI talent through specialized training. Publicis Sapient’s proprietary AI tools and Google’s Gemini models will play a significant role in enabling businesses to optimize marketing and operational processes. The collaboration is already delivering results, including a project with a major bank that improved efficiency by 40% through an AI-powered framework for risk and compliance. Publicis Sapient’s partnership with Google Cloud strengthens its ability to offer cutting-edge AI services, ensuring clients remain competitive in an increasingly digital and AI-driven world.
