As healthcare evolves, home-based care is positioned as a cost-effective and patient-friendly alternative to traditional facility-based services. Despite the technology available to support sophisticated solutions like hospital-at-home and virtual consultations, adoption has slowed post-pandemic due to reimbursement To fully realize the potential of home-based healthcare, payers must integrate diverse services such as virtual monitoring, in-home infusions, and house calls, ensuring coordinated, value-driven delivery for specific member segments. This requires internal collaboration across silos and strategic partnerships with providers. Additionally, members need greater awareness of in-home options, which could drive demand. With an estimated $300 billion annually that could be shifted toward home-based care, payers, especially those with provider-owned models, are uniquely positioned to capitalize on emerging technologies while improving patient experiences and maintaining clinical quality.
