A recent KPMG survey of 400 U.S.-based executives highlights a surge in competitive pressure to invest in emerging technologies, with 73% of respondents citing market competition as a growing concern, and 81% stating they are struggling to keep pace with rapid technological advancements. Financial constraints are a key challenge, as 56% of organizations lack the The survey also revealed positive outcomes, with 88% of U.S. executives reporting improved profitability and performance as a result of digital transformation, marking a significant jump from the previous year. AI adoption is progressing, with 74% of respondents generating business value from AI implementations, although challenges remain in scaling AI and improving data governance. The survey emphasizes the need for a stronger focus on data modernization, as U.S. organizations lag behind global peers in data science and analytics practices. Sustainability is another area of focus, with 71% of U.S. companies aligning their tech investments with environmental and social responsibility goals.
