e&, a technology group operating across the Middle East, Asia, Africa, and Europe, has joined hands with IBM to implement a comprehensive multi-model AI and generative AI governance solution. Announced at the World Economic Forum 2025 in Davos, this initiative aims to strengthen e&'s AI governance framework by ensuring compliance, transparency, and ethical oversight.
IBM Consulting is working closely with e& to create a tailored governance framework that includes workflows, KPIs, and integration of existing AI models. The deployment will also leverage IBM's AI-powered delivery platform to accelerate implementation. According to e&’s Group Chief AI and Data Officer, Dena Almansoori, this partnership highlights the importance of responsible AI practices in an era of rapid technological transformation. Shukri Eid, General Manager of Gulf, Levant & Pakistan at IBM, emphasized the collaboration's potential to address governance complexities and enhance operational efficiency.























