Deloitte’s 2024 "State of Ethics and Trust in Technology" report reveals a growing awareness of the benefits of Generative AI (GenAI), but also highlights continued ethical concerns. Among over 1,800 professionals surveyed, 46% believe cognitive technologies can create social good when used responsibly, up from 39% in 2023. However, more than The report also identifies key ethical challenges, including a decline in employee trust and concerns over reputational damage if ethical standards are not upheld. While 80% of respondents now undergo mandatory ethics training, trust in organizations' ethical messages has decreased, especially among younger generations. Data privacy emerged as the top concern in AI, with 40% of respondents ranking it as their primary issue. Deloitte emphasizes the need for a collaborative approach, using tools like ethics training, diverse working groups, and AI tools to help organizations manage GenAI’s risks while maximizing its potential for positive societal impact.
