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Tuesday, December 16, 2025

Marketing & Sales

Related Consultants

2
Bo Finneman
Bo Finneman
McKinsey & Company
Senior Partner

Bo Finneman is a Senior Partner in McKinsey’s Growth, Marketing & Sales, Consumer and Travel Practices. He serves Retail, CPG, Travel and Technology clients through insights and digitally-led growth programs that span strategic and tactical levers. Over the last 15 years, he’s driven innovations in growth through the firm’s Consumer-Decision-Journey methodology, launched the leading growth metric, the Customer Growth Indicator, and built an advanced analytics solution called the Profitable Growth Navigator to spot headroom in markets.

Today, Finneman leads the Consumer Digital and Analytics practice, which focuses on helping clients design technology solutions that spur their competitive advantage, new business builds, and organic growth across marketing, ecommerce, experience, merchandising, and loyalty. This has led to impact partnerships with various sub-sectors of consumer retail, including food, beverage, apparel and mass – as well as travel operators and technology platforms. He also orchestrates McKinsey’s clients across Florida and leads our Growth, Marketing and Sales people operations across more than 20 locations to cultivate the practice’s talent.

Finneman’s experience in growth, marketing, sales and business development prior to joining McKinsey includes leading Audience Development for a digital media company, Wetpaint.com, working in brand management and sales at E&J Gallo Winery, and was an investment banker with Credit Suisse. Bo serves on the board of the Finneman Scholarship Foundation, a not-for-profit organization supporting students in California’s Central Valley in their pursuit of attending higher education.

12
Gabe Knapp
Gabe Knapp
Oliver Wyman
Partner

Gabe Knapp is a Partner at Oliver Wyman, where he specializes in growth, marketing and sales, and pricing as part of the Commercial Effectiveness practice.  With over 20 years of experience, Gabe has been a catalyst for innovation across a broad range of industries, including consumer products, retail, travel and hospitality, B2B industrials, pharmaceuticals, technology/software, and private equity. His expertise lies in driving revenue growth, improving sales and marketing effectiveness, and optimizing pricing to drive impact for his clients.

A recognized thought leader in modern marketing and sales, Gabe has authored numerous articles on digital marketing, lead generation, Generative AI, and value selling. He recently conducted breakthrough research culminating with an article titled “7 Key Trends for Modern Sales Effectiveness” and is frequently interviewed as a thought leader for the latest trends in sales and marketing, including a recent appearance at South By Southwest (SXSW) in Austin. Gabe works with both B2C and B2B clients, including those in the Fortune 500 and private equity-backed firms. Recently, he led a major marketing transformation for a large pharmaceutical company, directed a sales effectiveness initiative for a PE portfolio company, and developed a growth strategy for a major marketing trade association.

Prior to Oliver Wyman, Gabe held senior strategy and marketing roles at Microsoft, Dell, and eBay, and also served as the interim head of digital marketing for a major U.S. airline.  Gabe holds a BS in Business Administration from Trinity University in San Antonio and an MBA from Harvard Business School.

 

1
Mat Zucker
Mat Zucker
Prophet
Senior Partner and Chief Marketing Officer

Mat Zucker is a Senior Partner and Prophet's Chief Marketing Officer based in Prophet’s New York office. Prophet is a growth and transformation consulting firm. With 15 global offices and over 500 strategists, analysts, creatives, marketers, and digital experts, Prophet has worked with some of the world’s most successful companies, including CVS Health, Home Depot, Marriott, Netflix, Electrolux, and UBS, partnering with them from strategy to in-market execution.

For the last five years, Zucker was co-leader of the firm's global marketing excellence practice. Zucker helps clients transform digitally, finding new areas of growth in marketing, content, and communications. He is passionate about helping companies creatively connect and engage with their customers through precise targeting, motivating content, and effective channel choices. A pioneer in the digital landscape, beginning with his work for Nabisco and Rayovac batteries, he brings nearly 30 years of interactive marketing, advertising, social, and content experience to the firm.

Zucker is co-author of Prophet’s breakthrough research, "Brand & Demand Marketing: A Love Story," and frequently writes for marketing publications and appears on industry podcasts. Previously, Zucker was an advisor at American Express and, before that, global executive creative director at Razorfish. He also served as chief creative officer at OgilvyOne New York and has held leadership roles at R/GA and Agency.com New York. He holds a bachelor’s degree in English from Cornell University.

3
Ryan Murphy
Ryan Murphy
McKinsey & Company
Senior Partner

Ryan Murphy is a Senior Partner and co-leads McKinsey’s Growth Marketing & Sales Practice for the consumer-goods sector globally. McKinsey & Company is a global management consulting firm that serves as a trusted advisor to many of the world’s leading businesses, governments, and institutions. The firm partners with organizations across the private, public, and social sectors to bring scale, scope, and expertise to help solve complex challenges.

Based in Atlanta, Murphy works with consumer-goods, retail, and other consumer-facing companies. He focuses his work with companies and their leaders on building and implementing long-term strategies, driving commercial excellence, embedding revenue-growth management capabilities, digitizing businesses, and realizing the full potential of data and advanced analytics and AI.

Murphy brings 21 years of experience to his current role. He previously worked in online sales and operations at Google and, before that, was a business analyst at McKinsey. He graduated from Harvard Business School with an MBA in general management and from the University of Virginia with a bachelor’s degree in systems and information engineering.

11
Scot Hornick
Scot Hornick
Partner and Head of Pricing, Sales and Marketing, Americas

Scot Hornick is a Partner at Oliver Wyman and head of the firm’s Pricing, Sales and Marketing Practice for the Americas. Oliver Wyman guides clients through high-stakes decisions and transformative moments, helping them adapt, grow, and thrive. The firm is fueled by deep industry insight, specialized expertise, and collaboration.

As a consultant to and an operating executive in the travel industry, Hornick has 30 years of experience working with commercial and technological issues facing the industry. He helps clients improve profitability through analytic approaches to segmentation, customer relationship management, loyalty programs, pricing, revenue management, and distribution channel management. He has worked with many of the leading travel and transport companies in the world.

Previously, Hornick was the CEO and Managing Partner of Fenix Partners, a consulting boutique focused on the travel and transportation industries. Earlier, he was a partner at PricewaterhouseCoopers and spent 10 years at Andersen Consulting, where he was an associate partner leading the Strategic Services travel industry practice, and was an adjunct professor at Northwestern University. He holds two U.S. patents in revenue management and airline seat inventory control and serves on the Advisory Board of the Professional Pricing Society.

Hornick has a bachelor’s degree in computer engineering, a master’s degree in electrical engineering, and a PhD degree, all from the University of Illinois at Urbana-Champaign.

7
Jason Weick
Jason Weick
FTI Consulting
Managing Director, Revenue Transformation Practice

Jason Weick specializes in leading business transformations, facilitating organizational  alignments and driving sales and marketing initiatives that deliver accelerated revenue  growth and strong operating results. Mr. Weick has more than 20 years of experience  helping senior executives and company boards drive sustainable revenue growth and  profitability. He primarily serves technology, media, industrial and financial services  companies, as well as private-equity-owned portfolio companies. 

Mr. Weick is a collaborative hands-on leader with a client-first mindset and is passionate  about helping clients find answers to their toughest questions and solve their most  complex business challenges. With a diverse leadership background and a data-driven  approach, he excels in diagnosing and identifying opportunities to accelerate profits and  delivers effective value creation initiatives that drive sustainable revenue growth.  

Mr. Weick has a proven track record of building teams across geographical and functional  boundaries to achieve strategic business imperatives. As a former ‘operator’ for more than  15 years, most recently as Vice President of Global Sales Operations at Diebold Nixdorf, he  has first-hand experience and a proven history leading global, large-scale transformations,  facilitating cross-functional alignment and driving change initiatives that deliver  accelerated growth and robust operating results.  

Mr. Weick brings demonstrated expertise leading and driving all aspects of revenue growth,  including go-to-market operating model, revenue acceleration, pricing and profitability  uplift, upsell/cross-sell, customer retention and churn mitigation. Additionally, he has  significant experience in customer segmentation, coverage models, sales incentive plan  design, pipeline management and sales forecasting, as well as revenue analytics, sales  enablement, sales process design, sales automation and technology, and marketing  effectiveness and demand generation.