According to the 2025 KPMG American Perspectives Survey, amid ongoing economic uncertainty, Americans are reassessing their financial choices, focusing on cost-saving strategies, and delaying large purchases. The study, based on responses from 2,500 adults nationwide, highlights growing caution driven by inflation, tariffs, and higher living costs. Bank fees, data security, and fraud prevention have become key factors in
The survey also reveals broader shifts in consumer behavior. Nearly one in five Americans have switched auto insurance providers due to rising premiums, and concerns over energy prices are closely tied to tariff impacts. More people are turning to free, ad-supported TV, nostalgic content, and live sports instead of traditional streaming. Attitudes toward higher education are also shifting, with half of the respondents saying degrees are no longer essential for well-paying jobs. Additionally, most Americans are reluctant to pay out-of-pocket for GLP-1 medications despite acknowledging their health benefits.
